Transformational Leadership Article Example | Topics and Well Written Essays - 2500 words

Transformational Leadership - Article Example Thus, the leader plays the crucial role of ensuring that people take action that is in sync with the objectives and goals of the group. Leadership is a social phenomenon. As such, there are elements of leader-follower relationships that are mainly subjective in nature and are influenced by individual personality and the philosophical outline of the group (Nozick, 2010 p27). Due to this, the definition of leadership in itself is not quite clear. Gallos defines leadership as â€Å"a complex social process, rooted in the values, skills, knowledge and ways of thinking of both leaders and followers† (p18, 2008). This definition therefore means that leadership is influenced by some variables that influence the relationship between leaders and followers. However, there has been debates in academia and practice about how leadership can and must be construed (Stevenson, 2004 p2). Leadership can be seen as a transaction through which the leader gets to instruct and force his followers to attain the objectives of the group. In this sense, leadership is seen as a transactional event. A transactional event is â€Å"an activity or event whereby a group of people need some form of direction to attain a clearly identified goal† (Paulsen, 2010 p17). In the concept of transactional leadership, followers are required to attain stated ends and the leader is there to ensure that. This means that a formal relationship exists between a transactional leader and his followers. This relationship does not extend beyond the confines of attaining the objectives at hand. On the other hand, several contemporary writers like Bass and Burns have put forward the concept of transformational leadership. Transformational leadership seems to encompass some social aspects which enhances the relationship between leaders and followers outside the normal scope of work or organizational goals. This paper examines the concept of transformational leadership. It begins by identifying the default position of leadership in organizations, which is transactional leadership. From that point, the paper goes on to evaluate the role of transformational leadership as an improvement and replacement of transactional leadership. The paper also focuses on elements of t ransformational leadership and examines some important aspects of this type of leadership. Transactional-Event, Leadership and Authority Max Weber stated that there are three sources of authority and these sources of authority puts a person in a leadership position in a transactional event (Walonick, 1993). Weber's three sources of authority are patriarchal/traditional, rational/legal and/or charismatic/informal. Patriarchal leadership results from historical activities which gives individuals and families certain social status. Thus, people who acquire leadership through patriarchal authorities are mainly people whose births and families have some inherent power or rights of leadership which are transferred to them through inherently. On the other hand, rational/legal authority comes about because a person is legally accepted to have acquired the necessary education, qualifications/certification and relevant experience to fill a given position (Kalinowski, 2005). Such a position of authority is legally recognized by the laws of the land. Charismatic authority comes about as a result of certain informal qualities that renders an individual more powerful in a group. This power, when exercised gives the individual some kind of authority. In exercising authority, a leader could see the followers as a means to an end or an end in itself (Grint, 2002). The approach used, makes the leader either

How Do We Select Our Life Mates Research Paper Example | Topics and Well Written Essays - 2250 words

How Do We Select Our Life Mates - Research Paper Example One of the theories that contemporary social science uses is called Five-factor personality traits model. This model uses five distinct characteristics to describe an individual’s personality. This assignment conducted a survey to determine self-portraits of 190 respondents through a set of questionnaires. Survey questionnaires were tailored to characterize respondents per Big-five model theory. The respondents then described the portrait of their expected life partners through the same questionnaires. This assignment conducts a literature review on mate selection process; uses the results of the survey to test several correlations between respondents’ self portraits and their mates' portraits. The assignment presents the results of the findings. How Do We Select Our Life mates? Introduction The man said, â€Å"This is now bone of my bones and flesh of my flesh; she shall be ‘woman,’ for she was taken out of man.† – this is said in the 23rd verse of the Genesis 2:23. The next verse, Genesis 2:24 says,† That is why a man leaves his father and mother and is to his wife, and they become one flesh (â€Å"BibleGateway.com†, n.d.). This is how everything started and until this day we ponder with the question how to select our life mates (Kim,n.d.). Choosing a life partner is one of the crucial decisions that all of us face in the lives. Unfortunately, neither our schools nor our society provides us with the foresight and knowledge needed to make the best possible choice (Kim, n.d.). In the process of adolescent development, an individual creates an identity, which contains a set of self-defined commitments (Klimstra, et.al., 2012). Two unique personalities with two separate identities in future create the nucleus of a new family. It can truly be compared with the birth of a new star. That is why; both social science and society spend enormous time to find the answer which two personalities may be the best combination as  a couple. The science has been struggling to find a theory that may be attributed to the mate selection process. Could it be ideal mate personality concept, dark triad concept, or big-five model of personality? The scope of this research does not constitute the goal in focusing on merits and demerits of various concepts in mate selection process; it rather analyzes the correlations between mate selection and big-five model of personality traits. Mate selection from cross-cultural and historical perspective strongly varies from country to country and culture to culture (â€Å"Introduction to Sociology†, n.d.; Figueredo, et.al., 2006). This process even in the same culture with the passage of time makes evolutionary or revolutionary changes. For example; sixty years from now in the USA this selection process predominately was based on how one’s parents felt about him or her, how stable his or her economic resources appeared to be, how healthy the person appeared to be, how good/moral his or her character appeared to be (â€Å"Introduction to Sociology†, n.d.). However, today it is not a selection but a search. Nonetheless, both selection and search have criteria. To identify the search criteria, this search conducted a qualitative survey focusing on the attributes of big five personality traits. Personality can be considered as a metric that describes a person’s character through quality, which makes one individual different from another individual. From the viewpoint of psychology, personality represents a dynamic concept that describes the growth and development of an individual’s entire mental system (Bedi, 2011). Even though, from the psychological viewpoint, one person’

Nursing and Patient Led Intervention Case Study

Nursing and Patient Led Intervention Case Study Doris presented wound to left medial malleolus that has been caused by banging her left leg on fire 6 weeks ago. The wound measures 4 cm x 5 cm, filled 90% slough, 10 % granulation on wound bed and had copious odour to exudate. SMART OUTCOME / OBJECTIVE To reduce the size of Doris’ ulcer from the current 4 cm x 5 cm to 2 cm x 3 cm within 6 weeks. NURSING AND PATIENT LED INTERVENTIONS Introduce yourself to Doris and gain consent. Introducing yourself to patient is respectful, polite and important in providing compassionate care. Nursing Midwifery Council (NMC) (2013) emphasises that patients should voluntarily give their valid consent before any intervention or procedure is undertaken. Furthermore, the NICE (2015) guideline states that part of patient-centred care is providing patients with sufficient information about their condition and encouraging them to participate in healthcare decision-making. Assess Doris’ pain prior to cleaning the wound. To reduce discomfort to patient and to structure the assessment for patient’s dressing-related pain and implement effective management strategies immediately (World Union of Wound Healing Societies, 2014; Hollinworth, 2005). Gou and DiPetro (2010) explain that wound healing involves programmed phases and once interrupted, could lead to impairment and delays in wound healing. However, most healthcare practitioners fail to assess levels of pain before cleaning the wound (Baranoski and Ayello, 2008). When pain is unmanaged, this could lead to complications and delayed wound healing (Hollinworth, 2005). Ask Doris if she has any allergies. It is significant on assessment to find out whether patient has any allergies. It assists in making decisions such as prescribing medications and prevent any further allergic reactions and other complications (NICE, 2015). Perform hand washing using the correct techniques pre and post procedure. Hands should be washed before and after patient contact. Adhering to standard precautions is essential in all aspect of patient care (NMC, 2015). According to Rowley and Clare (2011) proper hand washing before patient contact will prevent the risk of acquiring infections. Infection is the biggest risk that can delay wound healing. It also means your patient will be safe from risk of acquiring cross infections whilst carrying out care (World Health Organisation, 2009). Perform and maintain aseptic non-touch technique for all procedure to wound care. The use of aseptic non touch technique reduces risk of patients acquiring infections. The aseptic non-touch technique is suggested when dressing the wound (WHO, 2009). Rowley and Clare (2011) have stressed that aseptic non-touch technique could reduce the risk of hospital acquired infections. Hence, the use of this technique could help reduce the risk of infecting wound. As stated in the study of Guo and DiPietro (2010), infection could disrupt and delay the process of wound healing. Irrigate wound with saline at room temperature. Irrigation is to clean out the wound. Cleansing removes debris and pathogens. However, one major drawback of this approach is that irrigation may accidentally remove areas of newly granulating tissue, thus will delay healing process (Kerstein, 1994). However, the National Institute for Health and Care Excellence (NICE, 2015) guideline states that necrotic material present in the margins of the wound could be sites for bacterial proliferation and should be removed through debridement. The SIGN (2010) guideline, nevertheless, could not find studies comparing debridement and no debridement in venous ulcer management. The guideline examined a number of debridement methods. Additionally, a prospective, double-blind, randomised controlled trial (RCT) (Weiss et al., 2013) suggests that tap water is as effective as normal saline for wound irrigation. There were no significant differences in the infection rates between wounds that were irrigated with tap water and those irrigated with saline solution. On the other hand, using tap water could be as effective and less costly for wound irrigation. The Scottish Intercollegiate Guidelines Network (SIGN, 2010) recommends that leg ulcers should be washed with tap water and dried carefully. Obtain wound swab as needed. Wound cultures is a tool to determine possible infection in the wound bed (NICE, 2012). However, reliability is concerned with consistency and the extent to which results are accurate. There would be a consensus over whether or not to clean the wound before swabbing. Donovan (1998) and Kiernan (1998) all advise irrigation with warmed normal saline to which remove excessive debris and exudate, thus removing surface contamination. Bowler et al (2001) suggest that the laboratory should be informed if the wound is not clean so as to exclude wound contaminants. It must also be noted that antiseptic cleansing solutions must be avoided as the results may be distorted (Cuzzell, 1993; Kiernan, 1998). Assess the wound and document findings on wound assessment chart. Proper wound assessment can significantly influence the intervention and prognosis (NHS, 2014a). In addition to assessment, the patient’s past medical history should also be taken. It allows healthcare practitioners determine the cause of the leg ulcer. The NHS (2014b) states that it is also important to treat the underlying cause of patient’s ulcer to prevent recurring of venous leg ulcer after treatment. Measure Doris wound and take photograph to sit as a baseline for wound care. Measuring wound diameter and taking a photograph would provide information to healthcare practitioners if wound contraction has begun and whether the wound is responding positively to interventions (NICE, 2015). Refer Doris to Tissue Viability Nurse. A specialist nurse such as the tissue viability nurse would help promote wound healing. Tissue viability nurses have extensive knowledge on how to manage acute, chronic or complex wounds (NHS, 2014a). They also provide advice and support for healthcare practitioners, patients and their families or cares (NHS, 2014a; SIGN, 2010). Since they are responsible in supporting wound care management in different healthcare settings, working closely with them would ensure that Doris receive quality care. A tissue viability nurse would also dispense advice on compression bandaging and other interventions to promote wound healing. Dress wound using hydrocolloid dressing. Dressings the wound will create a clean and optimum environment for wound healing (NICE, 2012). Based on the Cochrane Review moist environment promotes wounds to heal more quickly than a dry one (Palfreyman et al, 2006). Meanwhile, wounds left to dry form a scab or eschar which forces migrating epidermal cells to move deeper, prolonging the healing process (Kerstein, 1994). However, it could be argued another drawback of wound dressings that can be sometimes develop sensitivities to ingredients and can be toxic to the wound (Robinson, 2000). Therefore, choice of wound dressings will be dictated by the nature of the wound (Grey, et al, 2006). Wound dressing could be as simple as non-adherent dressing (NHS, 2014a). The NICE (2015) guideline states that there is insufficient evidence to support advanced dressings as more effective than conventional dressings in wound management. Another drawback is caution on removing of an adherent dressing which causes pain and may accidentally remove areas of newly granulating tissue, thus will delay healing process (Kerstein, 1994). Meanwhile, wound like Doris’ that is highly exuding and can be dress and cope with hydrogel dressings to avoid maceration (Jones et al 2006; Kerstein, 1994). Moreover, secondary dressings can be used as well to relieve pain such as hydrocolloid and to absorb more exudate like alginate (NICE, 2012). Educate Doris about the dressings, showering, bathing and how long dressings can be left in place and to contact District Nurse if dressing becomes loose or removed. Patient’s awareness of potential causes of poor/delayed wound healing (Kerstein, 1994). This would enable Doris to receive patient education about wound care and intervention and management. The NICE (2015) guideline states that part of patient-centred care is providing patients with sufficient information about their condition and encouraging them to participate in healthcare decision-making regarding their care. Discourage Doris of rubbing and scratching the wound. Scratching, rubbing and picking the wound can delay healing process and cause further injury to the tissue (Stander et al, 2003). Educate and encourage Doris to eat a balance diet and explain that protein is vital to wound healing and recovery. Optimal nutrition is essential to wounds healing. Informing the patient’s on the importance of good nutrition and improving the patient’s diet if needed is important for good prognosis of wound healing. Educate patient on essential diet for good wound healing e.g. protein (fish, meat, cheeses and eggs) and vitamin c (found in orange juice and vegetables) ( Bale, S and Jones, 2006). According to Dealey (2005) poor wound healing may indicate the patient’s nutritional status needs to be enhanced. If wound healing is poor accompanied by weight loss referral to dietician and prescribing practitioner for further advice and to consider supplemental nutrition for patient. Educate Doris to perform range of exercises whilst sitting. It activates venous pump by mobilising calf’s and feet whilst sitting and improve circulation and aid in wound healing (Callum, 1994). The NHS (2014b) states that it is also important to treat the underlying cause of patient’s ulcer to prevent recurring of venous leg ulcer after treatment. Performing a range of exercise during sitting could help improve wound healing (NHS, 2014b). Give contact number to Doris and instruct to call if there any other concern and arrange follow up visit. Arranging regular follow up to recognise risk factors and prevent further skin breakdown and reduce the risk of recurrence (NICE,2012). Refer Doris for Doppler assessment and for further compression therapy The aim is to identify potential arterial insufficiency that needs treatment and management (NICE, 2012). This will enable to provide information for long term intervention on maintaining integrity of the skin around the wound. Doppler assessment is necessary since this would assist healthcare practitioners in assessing leg ulcers. Although it is not diagnostic of venous ulceration, Doppler assessment could define a safe level for compression bandaging (NICE, 2015; SIGN, 2010). Doppler assessment is also helpful in determining when compression bandaging should not be used or is contraindicated (NICE, 2015). Hence, this assessment remains to be an important tool in reducing tissue damage due to bandage pressure. This type of assessment would provide information on the ankle brachial pressure index (ABPI). If ABPI REFERENCES Bale, S and Jones, V. (2006) Wound Care Nursing: a patient-centred approach (2nd edn). London: Mosby Elsevier. Baranoski, S. Ayello, E. (2008) Wound care essential: Practice Principles. Bowler, PG.,Duerden, BI., Armstrong, DG. (2001) Wound microbiology and associated approaches to wound management. Clin microbial Rev 14:244-69. Callum, N.(1994) The Nursing Management of Leg Ulcers in the Community: A critical Review of Research. University of Liverpool, Department of Nursing, Liverpool. Cuzzell,JZ. (1993) The right way to culture a wound. Am J Nurs 93 (5):48-50. Dealey, C. (2005) The Care of Wounds: a guide for nurses (3rd edn). Oxford: Blackwell Publishing. Donovan, S. (1998) Wound infection and wound swabbing. Prof Nurse 13:757-9 Gou, S. DiPietro, L. (2010) ‘Factors affecting wound healing’, Journal of Dental Research, 89(3), pp. 219-229. Grey, J.E., Enoch, S. and Harding, K.G. (2006) ABC of wound healing: wound assessment. British Medical Journal 332(7536), 285-288. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1360405/ [Accessed 26 April 2015]. Hollinworth, H. (2005). The management of patients’ pain in wound care. Nursing Standard 20(7), 65-8. Iglesias, C., Nelson, E., Cullum, N. Torgerson, D. (2004) ‘VenUS I: A randomised controlled trial of two types of bandage for treating venous leg ulcers’, Health Technology Assessment, 8(29), pp. 1-105. Jones, V., Grey, J.E. and Harding, K.G. (2006b) ABC of wound healing: wound dressings. British Medical Journal 332(7544), 777-780. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1420733/ [Accessed 26 April 2015]. Kerstein, M. (1994) Overview of wound healing in a moist environment. American Journal of Surgery, 167 (Supp 1a): 25-65 Kiernan,M. (1998) Role of swabbing in wound infection management. Community Nurse 4(6):45-6. Palfreyman, S.J., Nelson, E.A., Lochiel, R. and Michaels, J.A. (2006) Dressings for healing venous leg ulcers (Cochrane Review). The Cochrane Library. Issue 3. John Wiley Sons, Ltd. www.thecochranelibrary.com Available at: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD001103.pub2/full [Accessed 26 April 2015]. National Health Service (NHS) (2014a) Venous leg ulcer- Introduction Available at: http://www.nhs.uk/Conditions/Leg-ulcer-venous/Pages/Introduction.aspx [Accessed: 30 April 2015]. National Health Service (NHS) (2014b) Venous leg ulcer- treatment Available at: http://www.nhs.uk/Conditions/Leg-ulcer-venous/Pages/Treatment.aspx [Accessed 30 April 2015]. National Institute for Health and Care Excellence (NICE) (2015) Wound Care Products. London: NICE. NICE (2012) Leg ulcer – venous. Available at: http://cks.nice.org.uk/leg-ulcer-venous [Access 23 April 2015]. NMC (2013) Consent. Nursing and Midwifery Council. Available at: http://www.nmc-uk.org/Nurses-and-midwives/Regulation-in-practice/Regulation-in-Practice-Topics/consent/ [Accessed 24 March 2015]. NMC (2015) The Code: Professional standards of practice and behaviour for nurses and midwives. [pdf] London: Nursing and Midwifery Council. Available at: http://www.nmc-uk.org/Documents/NMC-Publications/revised-new-NMC-Code.pdf [Accessed 24 March 2015] O’Meara, S., Cullum, N. Nelson, E. (2009) ‘Compression for venous leg ulcers’, Cochrane Database of Systematic Reviews, 1:CD000265. Doi: 10.1002/14651858.CD0000265.pub2. Robinson, B.J. (2000) The use of a hydrofibre dressing in wound management. Journal of Wound Care 9 (1) 32-34 Rowley, S. and Clare, S. (2011) ‘ANTT: A standard approach to aseptic technique’, Nursing Times, 107(36), pp. 12-14. Scottish Intercollegiate Guidelines Network (SIGN) (2010) Management of chronic venous leg ulcers: A national clinical guidelines. Edinburgh: SIGN. Stander S., Steinhoff M., Schmelz M., Weisshaar E., Metze D and Luger T. (2003) Neurophysiology of pruritus: cutaneous elicitation of itch. Arch Dermatol. 139(11):1463–1470. Available at: http://www.ncbi.nlm.nih.gov/pubmed/14623706[Accessed 23 April 2015] Weiss, E., Oldham, G., Lin, M., Foster, T. and Quinn, J. (2013) ‘Water is a safe and effective alternative to sterile normal saline for wound irrigation prior to suturing: A prospective, double-blind, randomised, controlled clinical trial’, BMJ Open, 3(1). Pii: e001504. Doi: 10.1136/bmjopen-2012-001504 Available at: http://bmjopen.bmj.com/content/3/1/e001504.long [Accessed 30 April 2015]. World Health Organisation (2009) WHO Guidelines on Hand Hygiene in Health Care Available at: http://whqlibdoc.who.int/publications/2009/9789241597906_eng.pdf [Accessed 30 April 2015]. World Union of Wound Healing Societies (2004) Principles of best practice: Minimising pain at wound dressing-related procedures. A consensus document. London: MEP Ltd. Available at: http://www.wuwhs.org. [Accessed 26 April 2015].

The Comfort of Strangers by Ian McEwan :: English Literature

Review of The comfort of strangers by Ian McEwan ================================================== This is a very interesting book by McEwan as well as being rather confusing. The name ‘the comfort of strangers’ fits the storyline perfectly. This is a very mysterious book in which the two of the main characters Caroline and Roger are slowly tightening the noose on the necks of the other two main characters Mary and Colin. I think the book fits into the mystery genre as far as the writing of the author goes and I found that some parts of the book reminded me of ‘Enduring Love’. The way that that Colin and Mary blindly get involved with Roger shows one of many weaknesses in the novel. Roger’s shady character and his weird story about how his father was very strict and how his jealous sisters made him eat chocolate so that he would get into trouble with his father along with other things should have kept Mary and Colin away. Stories like this one, which require the reader to suspend disbelief as the actors venture further and further into the abyss are extremely hard to pull off, so it's not surprising that McEwan doesn't quite manage it. An author can get away with making his characters naive, but at the point where the reader is yelling at them and calling them idiots for following along with the novel's plot, that author has lost control of his own narrative. A big complaint that reviewers have had with this novel or rather this ‘short story’ is that the author works around taboo issues meaning he may talk about them for a moment or two and then ignores them. Another problem which links onto this is that many times the author builds up the story as something really dramatic is going to happen and then nothing out of the ordinary happens for example when Mary jumps in the water you would think that one of them may drown but it turns out to be something just ordinary. I think this has a negative effect on the reader as well as the fact that sometimes the reader is left to ‘fill in the gaps’ themselves when we are not given enough detail on the characters or the storyline. There is no real solution at the end of the novel. Another problem with the novel is how Mary and Colin’s sex lives suddenly become great again after meeting Caroline and Roger. Another similar instance is when Roger punches Colin in the stomach for NO reason. The setting of the novel, which is Venice, is not really used well by

Case Study Mcdonalds

SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14, MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100 countries on six continents. 5 It has an unparalleled global infrastructure and competencies in restaurant operations, real estate, retailing, marketing and franchising. McDonald’s website says that it is a leader in the area of social responsibility and is committed to protecting the environment for future generations. 7 Strong and wide communication channel in the market. (deng, 2009) 8 Play areas for children. 9 Large target markets. 10 Recession resistant (Birchall, 2008) 11 In September 2003 successful backing up of new products was launched with MTV’s advertisi ng campaign featuring the new tag line, â€Å"I’m Lovin’it†. (Jennifer, 2004) WEAKNESSES 1 McDonald’s has not achieved its growth expectations in past several years. Narrow Product lines. (deng, 2009) 3 McDonald’s brand association as a junk food. (deng, 2009) 4 Few option for healthy eating 5 High employee turnover rates. (macy, 2012) 6 McDonald’s also have some bad effects on environment. (ltd. , 2006) 7 McDonald’s also faces many types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds now features QR codes for customers to get nutritional information. Mcnamara, 2013) 2 Opportunity to enlarge market, the consumers who care about health issue. (deng, 2009) 3 Slightly changing market brand image of McDonalds. (deng, 2009) 4 In 2009, McDonald’s launched its hefty Angus burger in all U. S. A locations. 5 Introduction of trans-fat-free French fries in all restaurants in the U. S. A and Canada. 6 Introd uction of McCafe. 7 Testing marketing fruits and vegetables as happy meal at some outlets. 8 McDonald’s franchises overseas became a favorite target of people and groups expressing antiglobalization sentiments. Entry into new and highly popular product categories. THREATS 1 Public attack about obesity issue. (deng, 2009) 2 Changing taste of consumers. (deng, 2009) 3 Unable to keep patrons as special order sandwiches offered by rivals Burger King and Wendy’s. 4 Promotional plans like McDonalds game found conspiracy with 51 people charged in a part of scam winning $24 million by stealing winning McDonald’s tickets. 5 McDonalds showed a delayed effect than other restaurants operators in switching over to zero trans-fat cooking oil. In 2001 McDonald’s was sued for hurting religious sentiments by vegetarian groups for not revealing its flavors in French fries as it added beef extract to vegetable oil and showing it as veg in menu. 7 Consumers began filing law suits that eating at McDonald’s had made them over weight. 8 Competition from burger kings and Wendy’s. (Thomadsen, 2007) MARKET SEGMENTATION TARGET MARKET| BABY BOOMERS| GENERATION X| GENERATION Y| GENERATION Z| DEMOGRAPHICS| 45-65+| 35-44| 19-34| 0-18|GEOGRAPHICS| URBAN| URBAN| URBAN| URBAN| PSYCOGRAPHICS| More concerned with low cholesterol food| More concerned with low fat food| More concerned with physical fitness food products| Generally eats taste oriented food products| BEHAVIOURAL| Mostly concerned with good quality of food products| Requires access with quick and fresh food service| Generally catch-up food by themselves by reaching out| Check out with friends and family| ISSUE ANALYSIS In 2004,Morgan Spurlock’s documentary film Super-Size Me gave very criticism to McDonald’s fast â€Å"nutrition†, in which he shows how he gains fat and destroy his health by eating McDonald’s. 2 In 1998 McDonald’s started â€Å"Made for youà ¢â‚¬  System but it was not successful. There was a decrease in growth of sales in stores. 3 In 1999 before the implementation of â€Å"made for you â€Å"scheme ,McDonald’s planned to provide about 190 million in financial assistance to its franchisees ,but the actual cost of implementing the system ran much higher than the corporation had estimated. In 2001, 51 people were charged conspiring to rig McDonald’s game promotions over the course of several years, revealing that $24 million of winning McDonald’s game tickets had been stolen as a part of scam. 5 In 2004, McDonald’s was sued for extracting a small amount beef added in to the vegetable oil used for cooking French fries. 6 Many people still complain that the food served by McDonald’s is not hot to eat. RECOMMENDATIONS PRODUCT :- 1 McDonald’s should provide hot food to eat because many customers complaint that their food is not so hot to eat otherwise it will affect sales. McDonal ds should bring some new healthier products for all ages because bad effect on health is one of the weaknesses of McDonald’s and bringing some healthier food will help to overcome this image. 3 McDonald’s should provide some free snacks because it will help it compete with its competitors and increase sales. 4 McDonalds should make their products in fat free oil because it will have good effect on health. 5 McDonald’s should also provide some regional food because in this way some rural people will also start accepting its products. Launching of new fried and bone in treats in Chicago. PRICE:- 1 The price of products should be affordable because if they will not be affordable to small income group then its sale will be affected and it will also give the opportunity to competitors to increase their sales. 2 The prices of products should be regularly checked so as to compete with competition because people will buy those products which they can get in low price. P LACE:- 1 McDonald’s should open new franchises in small cities also . It will help them to expand its business and increase growth. McDonald’s should increase the number of its franchises in all countries in order to expand its business. PROMOTION:- 1 McDonald’s should provide some discount on more products purchased because in this way people will buy more. Because some people will start purchasing more items if they can get discount. 2 McDonald’s should provide home delivery service because sometimes some people can’t go to store in order to purchase them. It will increase sales. 3 McDonald’s should provide online sale because in this way people can place their orders online. McDonald’s is working on new salads and wraps . (wong, 2013) 5 McDonald, s will test the new fried and bone in treats in Chicago. (wong, 2013) 6 Success of mighty wings in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT:- McDonald’s should provide som e healthier food for all ages because health obesity is the major problem with McDonald’s . In this way they can get good image regarding health. PRICE:- Prices of products should be regularly checked in order to compete with competition because people will cheapest product. PLACE:-McDonald’s should open new small franchises at small cities also because it will help him to expand its business and increase growth rates. PROMOTION:- McDonald’s should provide home delivery service because sometimes people can’t go to store in order to purchase product. BIBLIOGRAPHY Bibliography Birchall, J. (2008). McDonalds claims fast food sales fighting off slowdown. Financial times. deng, t. (2009, may). McDonalds new strategy on changing attitudes and communication. International journal of marketing studies, 37-42. Jennifer, R. (2004). online branding :the case of McDonald's. ritish food journal. ltd. , n. m. (2006). ICCR sponsered proxy resolutions on genetically modi fied organisms gain recognition among shareholders at wendy's McDonald's . financial wire. macy, a. (2012). financing a remodel:a case of McDonald's Franchisee. journal of case research in business and economics. Mcnamara, B. (2013). McDonalds give the people what they want. Nutrition business journal. Thomadsen, r. (2007). product positiong and competion:the role of location in the fast food industry. Marketing science. wong, V. (2013). will McDonald's mighty wings fly? Business weak.

Ramjibhai Vasava Case Essay

The case is about situation of the farm of Ramjibhai vasada. He is a farmer from village kavachiya in Bharuch district. He is matriculate and employed under village extension scheme. His family members are engaged in their own work so ramjibhai is not having much family member. He is having 8 acres of land divided in 4parts. Out of 4 3farms have irrigation facilities while the other one doesn’t have the facility in farm no 2 Ramjibhai takes the crop of juwar and tuwar in kharif and in rabi he takes the variety of crops like vegetables, condiments cereals and oil seeds. This farm gets the benefit of irrigation in normal season. In farm3,he has planted eucalyptus tree and for transplanting the sapling he needs 60 worker for 2days. He expects the return of 25000 from it. But the trader is offering only 15000 so he didn’t find it worth while. In farm1 he has planted 25 mango trees and later on he added rajapuri Ramjibhai is in a problem that what to do with farm3 because eu calyptus tree didn’t prove worth while. Objectives Objectives are the aim which person wants to achieve at the end of task 1. To maximize the return 2. To utilize the available facilities like irrigation Problems Problems are the obstacles which restricts us from attaining the objectives 1. Labour is main problem of ramjibhai because he himself is employed 2. Time is also an obstacle 3. Scarcity of water is also problem when there is less rainfall 4. One farm is not having a irrigation facility Constraints * No family member available to look after the Farming activity Criteria 1. Quick returns 2. Comparative cost and returns 3. Fodder for the animals Alternatives 1. Taking rabi and kharif crops in farm no3 because it have irrigation facility 2. Proper plantation of flower trees 3. Make a partnership with other farmer and sharing the profit Action plan Take a crop of paddy, juwar and tuwar because ramjibhai is having the experience if these crop. So it is better to go for it. Contingency plan If anyone of this is not possible then it is desirable to give the land on lease and enjoy the safety.